Upgrading Your Dental Office: 3 Ways to Separate Your Dental Practice from the Competition
Dental practices are all the same, right? As you already know, this just isn’t the case.
But that’s the assumption you are trying to fight when convincing potential patients that not all practices are the same. In fact, plenty of potential patients believe that there isn’t that much of a difference from one dentist to the next.
After all, they can pretty much get a cleaning, whitening or crown from any dental office. But what they don’t know is the level of service can vary significantly between practices along with the skill and level of expertise between each dentist.
That means it’s your responsibility to educate current and prospective patients. And to accomplish that, you need to figure out what it is that will make you stand out from your competitors.
Here are 5 strategies that could help you start setting your practice apart from the rest:
1. Get Your Dental Practice Organized
Being organized can mean plenty of things.
If you start dropping the ball, you can bet that your clients will notice and not take kindly to any inconveniences. That’s why it’s important to stay on top of changes in contact information, forms of payment, medical history, and insurance policies.
But staying organized is a simple as having a process for reviewing patient history before visits so you can offer a personalized level of service.
Consider keeping track of patients’ likes and a few personal facts so you can ask them tailored questions that will relate to them but, more importantly, show them that you care.
2. Upgrade Your Dental Practice’s Office
Staying up-to-date when it comes to the technology and comfort your practice provides can be a complete difference maker from your patients’ perspective.
You probably won’t (and shouldn’t) adopt every new technology that hits the market. That would be terribly expensive, and it would ruin your rate of return.
But if you feel there’s a high-value need for upgrading to a particular technology, don’t wait to upgrade your equipment or software. In the long run, it will allow you to offer a cutting-edge level of service to your patients that your competition will have to strive to match.
3. Continuing Education
You probably already understand the importance of continuing education for your practice. It allows you to offer new and improved options that other practices aren’t offering. Not to mention, it allows you to improve on the level of services you already offer.
By taking classes and learning new advanced technologies or techniques, you will be able to offer your patients a level of service and expertise that can go unmatched.
It might not be that easy to come up with actionable ways to differentiate your practice from your competitors. But when you focus on combining quality service with state-of-the-art technology and first-rate amenities, you’ll be well on your way to impressing clients and standing out from the crowd.
About Schoppman Company
Founded in 2004, Schoppman Company builds a diverse range of commercial projects for medical, retail, industrial, office and private developments throughout the Southeast. We proudly provide our clients with a level of service that connects quality, communication and reliability. In addition to our dedication to our clients, we believe in putting our core beliefs into action in the communities in which we work.